Price & Profit Strategies
Although pricing and profits go hand in hand, Mike Farley points out many in the watershaping industry are woefully misguided when it comes to what they charge. That needs to change, he says, and for anyone seeking guidance in this all-important facet of doing business, there’s a terrific “no BS” resource worth reading. ...
Stepping into History
On February 17, Watershape University presented a special on-location edition of its Wolfpack Webinar Wednesdays. Hosted by Dave Peterson, the program took a deep dive into a massive natural swimming pool project currently being installed in one of Southern California’s most historic private residences. ...
Ready to Roll
As the grip of the pandemic begins to finally loosen, Watershape University’s Wolfpack is prepared to step out of the den and move with purpose into the dawn of a new day. On March 24, WU’s staff offered a special Wolfpack Webinar Wednesday presentation outlining plans for the post-covid era. ...
Investing in Potential
Hayward’s CEO, Kevin Holleran, shares his thoughts on the company’s recent IPO, the impact of…
WaterShapes Returns
WaterShapes has been going through some big changes, some readily apparent, others are more behind the scenes. As Editor Eric Herman explains, after a set of much-needed upgrades, the publication is set to deliver the content readers have come to expect. ...
Concrete Contemporary
Concrete is amazing material. Its presence in the modern architectural landscape is so widespread and diverse, it can be easy to miss the masterful way it's been used both as a structural and aesthetic element. Here's an example of both, a modern classic Eric Herman discovered near his home in the California desert.
Belle’ Lumiere
Lighting some of the most historic fountains on the planet is no small responsibility, reports David L'Heureux and George Ayer of fountain designer and manufacturer Crystal Fountains. Equipped with both the necessary experience and technology, the company was tapped to bring illumination to the legendary fountains of Versailles – and the results are beautifully illuminating.
The Eternal Joy of Water
In this delightful and insightful essay, Anthony Archer Wills takes us on a far-flung journey into bathing traditions and the use of water in fine art. A pursuit, he explains, that is both exciting and worthwhile because to create with water is to understand its profound influence on our forms of creative expression, emotion and even spirituality. 
Detail: A825
 Tectonics is defined as the science or art of assembling, shaping, or ornamenting materials in…
Article Title
The notion that water can be used to treat physical problems and conditions is not new. In fact, when you study the history of watershaping and aquatic design, one of the first things you learn is that the ancient Romans might actually have had a better grip on the healing and nurturing powers of water than we ever will. ...