Aquatic Culture

– where water serves art and society

Water’s Complex Human Narrative
The story of water and the need to control is very much the story of human existence. According to author Giulio Boccaletti, efforts to transport and store water for agriculture and human consumption was, and remains, the primary organizing force in human society, a phenomenon that lives on to this day. ...
Power of Personal Connections
Watershape University prioritizes live events. There is simply no substitute for spending time in person with like-minded industry professionals. WU will be on hand at the upcoming International | Pool | Spa | Patio and Deck Expo in Las Vegas, Nov. 12-17, to not only provide top-flight education, but also spend time with friends, old and new. ...
The Canal that Built a Nation
As we celebrate our nation’s independence, here’s an inspiring look at one of the most transforming examples of ingenuity in U.S. history – the Erie Canal. Connecting eastern cities and ports with the Great Lakes, the Erie Canal gave rise to an economic surge and geographic integration that propelled westward expansion. ...
United by Water
As we approach the 4th of July, 2022, Eric Herman offers a unique summation of our history and ongoing relationship with the world of water. As he points out, creating water infrastructure and technology stands among our society’s greatest achievements.    ...
Generations Rising
The concept of the “middle class” pool has changed, dramatically so in some ways, largely due to a set of generational and economic shifts that are directly impacting watershape designers and builders. Success in today’s market, says JC Escudero, means understanding the values and motivations of younger consumers, and the world in which they live.   ...