Aquatic Culture
– where water serves art and society
Watershape University prioritizes live events. There is simply no substitute for spending time in person with like-minded industry professionals. WU will be on hand at the upcoming International | Pool | Spa | Patio and Deck Expo in Las Vegas, Nov. 12-17, to not only provide top-flight education, but also spend time with friends, old and new.
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As we approach the 4th of July, 2022, Eric Herman offers a unique summation of our history and ongoing relationship with the world of water. As he points out, creating water infrastructure and technology stands among our society’s greatest achievements.
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The concept of the “middle class” pool has changed, dramatically so in some ways, largely due to a set of generational and economic shifts that are directly impacting watershape designers and builders. Success in today’s market, says JC Escudero, means understanding the values and motivations of younger consumers, and the world in which they live.
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The Canal that Built a Nation