book review
Becoming a pure design firm in the pool and spa industry is not easy. The reason being, notes Mike Farley, the industry is geared entirely toward selling construction projects rather than earning design commissions. For those looking to move into design, he suggests a book that defines the business of design.
THE ESSENTIAL E-NEWSLETTER FOR WATERSHAPE DESIGNERS, ENGINEERS AND BUILDERS September 16, 2020 www.watershapes.com FEATURE ARTICLE…
I was recently rummaging through my local bookstore, searching for the next pearl to unveil in this space, when I came across a book that stopped me in my tracks just because of its title: Art & Fear: Observations on the Perils (and Rewards) of Artmaking. This slim, 122-page volume, written by David Bayles and Ted Orland (Capra Print Editions, 1993), is so provocative and insightful that
How do you define artistry? That’s a highly subjective question, of course, but I’ve always thought of it as a completed work that radiates impressions of insight, effort, skill and mastery — even in
Last year was the worst I’ve endured since I was a novice in the pool and spa industry. At the time, I found myself taking comfort in the fact that I wasn’t alone, that the recession was to blame for my ebbing sales and that we were all
Did you know that there's a strong trend toward creating ponds that are made for swimming in Germany and Austria? That revelation came by way of a terrific book I just finished — Natural Swimming Pools: Inspiration for Harmony with Nature by Michael Littlewood (Schiffer Publishing, 2004). Littlewood is an American landscape designer who
By Mike Farley One of the greatest contrasts I’ve found between watershapers from the pool and spa industry and watershapers with backgrounds in landscape architecture is the way representatives of the two groups handle their portfolios. Landscape architects are taught that
One of the questions I always ask prospective clients is, “Why are you investing in a pool and not a recreational vehicle, boat or vacation home?” Obviously, I’m not interested in having them rethink the decision to purchase a watershape; rather, I’m trying to draw them more deeply into
You hear it all the time these days: Now is the time to improve all aspects of what you do for a living. I’ve taken that message to heart and, in striving to upgrade all facets of my work as a watershaper, have come to a somewhat shocking realization: For all of the countless presentations I’ve made to clients, I’ve never
