So What’s Up?
The Number One question I have been asked since the announcement of the acquisition of WaterShapes by Watershape University is fairly blunt: "What does this mean for WaterShapes?" My usual answer is, "Not much - and everything!" The "not much" part pertains to the fact that
The Company You Keep
'If you ask a roomful of watershapers about the toughest of the basic business challenges they face,' wrote Brian Van Bower in opening his Aqua Culture column for January 2005, 'there's little doubt in my mind that a large percentage of them would say that finding, hiring and keeping good employees is near the top of the list.' 'Depending upon several factors - the size of your company, its business volume, its focus and how much work you submit to outside contractors - your own approach
A Desert Delight
There are three things I particularly like about this project: The first is that it was a referral through Skip Phillips, a co-founder of Genesis and one of my mentors as I've gained experience as a watershaper. He had worked on a project for the clients in Canada, and they asked if he knew of a good pool company in the Phoenix area. Backed up by our portfolio and reputation, Phillips's recommendation made us the right choice. The second is that the site had so
Fountain Assets
As a company that's been around for many years in the landscape and pool trades, we knew as we expanded our offerings to include fountain restoration, design and installation that experience and contacts would eventually lead to referrals. What's been unexpected given our past work with mainly residential clients is that fact that our fountain referrals have come in bunches as we work with developers and architects and get involved in
Prolonging the Thought
Before I write my end-of-year blogs, it's generally been my habit to take a look at my last year-ending thoughts to get a sense of how on (or off) target I was and figure out what I need to do to refine my prognostications for the current version. For the most part, I usually don't find anything dramatic, but this year was 
Elusive Meaning
I'm drawn to water whenever I hear or see it - and this was a case where both factors came into play simultaneously. After spending a couple hours enjoying the garden portion of the Roberto Burle Marx exhibition at the New York Botanical Garden last September, my family and I spent some time exploring NYBG's other attractions on a leisurely
Designing a New Paradigm (Part 2)
In August 1999, more than 30 professionals gathered at a small college in Southeastern Ohio to talk about water and absorb the rudiments of a collective "Philosophy of Design."  In attendance were Rick Anderson and Richard Dubé of the Whispering Crane Institute and the Genesis 3 team, including Skip Phillips, Brian Van Bower and David Tisherman - all of them anxious to engage in a roundtable discussion about shared
Fast and Glorious
These last few weeks have been a whirlwind: Unusually frequent texts, emails and phone conversations. Urgent messages to accountants, attorneys, board members and stakeholders. Logistics and practicalities to consider. Contracts to sign. I recall this sort of tumult from 1996, when I founded my company - although with some nostalgia I don't recall
Designing a New Paradigm (Part 1)
In August 1999, more than 30 professionals gathered at a small college in Southeastern Ohio to talk about water and absorb the rudiments of a collective "Philosophy of Design."  Organized by The Whispering Crane Institute, the conference was as much about attitude as it was about the practicalities of designing with water. In attendance were Rick Anderson and Richard Dubé of the Whispering Crane Institute and the Genesis 3 team of Skip Phillips, Brian Van Bower and
The Best Remedy
In the course of my watershaping career, I've come to divide remodeling projects into two distinct categories. The first is what I call cosmetic refurbishing. Here, all a homeowner usually wants is a superficial updating of a pool's or spa's appearance or performance through application of a new interior finish, some fresh waterline tile, maybe new coping and decking and, often, new equipment or perhaps a poolside waterfeature. I avoid these projects as energetically as possible because, typically, the challenges are thin and there's little room for creativity. The second category encompasses what I call