Professional Watershaping
All through my career, I've never really been big on advertising. In fact, the only place I've ever advertised is in Naples, Fla., where I've never been successful drumming up any business even though it's only a short distance from my home. I gave it a good shot - a nice ad with a picture of a vanishing-edge pool, placed in a local newspaper's special section on backyard swimming pools. I was confident I'd get some response, but all that came back was
To my way of thinking, even a so-called average swimming pool is a wonderful thing. It's a product we place in a backyard for the long haul, a product that provides an ongoing recreational experience, operates reliably, enhances lifestyles and adds to property values while offering quality family benefits. With that in mind, I firmly believe that we as an industry must collectively make the decision that there's no place for second-rate construction. "Bargain construction" doesn't work in our industry simply because of the
Working outside your home region is exciting stuff. It opens you to a broader and often more dynamic arena for doing business and lets you work with new sets of clients and their architects, landscape architects and designers. The projects are typically interesting and often unusual, and you can make a good dollar while reaping the personal benefits that come with travel to faraway places. On the one hand, being in demand for long-distance projects represents a measure of success in your business and shows the high degree of confidence others are willing to place in your skills. The simple fact that clients are willing to
As a contractor, do you ever wish that you could avoid fussing with clients about design and could instead just get down to the business of building watershapes and getting all the details right? Do you ever think you're wasting the time you spend on design, because you know your prospects might go with another contractor despite the time you've spent drawing pretty pictures? Not every watershape contractor will answer "yes" to the first question, but I'm sure most of you have at least thought "yes" about the second one. That's because most contractors I know don't charge for design, at least not directly. As necessary, you'll hire
In one way or another, visual acceptance is what makes our world go around. Think about the clothes we wear, the cars we admire, the foods we eat - not to mention interior design, home and office furnishings, landscapes and watershapes. So much of our response to these and other features of our environment is based on the visual. It may sometimes be a shallow response, but human beings tend to like things that look good, even if they don't completely understand why some things are visually appealing and others are not. Design education teaches us that
Of all the things I've learned in my work as a watershape designer and builder, one particular point stands out: When it comes to ensuring quality results and a project's success, there's absolutely no substitute for good supervision! I say this knowing that most job sites run by people in the pool industry are inadequately supervised if they're supervised at all. Yet experience shows, time and time again, that while complete, professional plans are part of success and that great subcontractors are essential, constant oversight is the absolute
One of my least favorite activities is testifying as an expert witness in legal disputes over watershaping projects gone awry. As a rule, I try to stay out of courtrooms for any reason, but from time to time, I reluctantly agree to offer my opinion as a witness if I think I can help generate a fair outcome. Despite my best intentions, however, I seldom see it as time well spent. The process is often stressful, and I know deep down, regardless of who's right and who's wrong, that lawsuits are
At nearly five months and counting, it's clear that many of us are still trying to sort out, understand and learn to live with the events of September 11, 2001 - and I suspect that, on some levels, we will be doing so for months or even years to come. Over and over again, we've been told how our lives are now different. Although it'll still take us a while to find out what "different" really means, we know already that we've lost a certain amount of innocence. We've also lost a certain naiveté about the way things are in the wide world and are now reevaluating many things, from big important issues such as airport security to more modest concerns such as
Whenever I'd call my mother on the phone when I was a kid, she'd start the conversation by asking me, "Are you smiling?" Back then, I never gave her greeting too much thought because that's what young people do: They ignore their parents' wisdom until they realize at some point just how smart the old folks could be. As I've grown older and gained experience in business and life in general, it has occurred to me that my mom's question is important and even a bit profound. At first blush, this notion of smiling on the phone is sort of silly. After all, no one sees your face when you're on the phone, so who cares about the expression on your face? But the truth is, this question of whether or not you're smiling on the phone has everything to do with
People who know me are aware of the fact that I can be quite outspoken. They know I've been extremely critical of the pool and spa industry and have made it my crusade to argue that, as an industry, we need to elevate our game. My particular concern lately has to do with the areas of design and presentation. Before I get started, please note that what I'm about to say is directed mainly to readers who come to WaterShapes through what is traditionally labeled as the pool and spa industry. (To be sure, this information should also be of interest to those of you who come to watershaping from the landscape industry because it
