Book & Media Reviews

The Courage to Create Art
I was recently rummaging through my local bookstore, searching for the next pearl to unveil in this space, when I came across a book that stopped me in my tracks just because of its title: Art & Fear: Observations on the Perils (and Rewards) of Artmaking. This slim, 122-page volume, written by David Bayles and Ted Orland (Capra Print Editions, 1993), is so provocative and insightful that
Adding the Beauty of Stonework
How do you define artistry? That’s a highly subjective question, of course, but I’ve always thought of it as a completed work that radiates impressions of insight, effort, skill and mastery — even in
Reading to Reshape My Mental Outlook
Last year was the worst I’ve endured since I was a novice in the pool and spa industry. At the time, I found myself taking comfort in the fact that I wasn’t alone, that the recession was to blame for my ebbing sales and that we were all
Overcoming Fear
I was recently rummaging through my local bookstore, searching for the next pearl to unveil in this space, when I came across a book that stopped me in my tracks just because of its title:  Art & Fear:  Observations on the Perils (and Rewards) of Artmaking. This slim, 122-page volume, written by David Bayles and Ted Orland (Capra Print Editions, 1993), is so provocative and insightful that I think I could fill a year’s worth of columns with my observations of how what they say ties into what we do as watershapers. Keeping it brief, however, let’s begin by assuming that what watershapers do is
Swimming in Harmony with Nature
Did you know that there's a strong trend toward creating ponds that are made for swimming in Germany and Austria? That revelation came by way of a terrific book I just finished — Natural Swimming Pools: Inspiration for Harmony with Nature by Michael Littlewood (Schiffer Publishing, 2004). Littlewood is an American landscape designer who
Packaging Your Finest Work
By Mike Farley One of the greatest contrasts I’ve found between watershapers from the pool and spa industry and watershapers with backgrounds in landscape architecture is the way representatives of the two groups handle their portfolios. Landscape architects are taught that
Selling the Dream
One of the questions I always ask prospective clients is, “Why are you investing in a pool and not a recreational vehicle, boat or vacation home?” Obviously, I’m not interested in having them rethink the decision to purchase a watershape; rather, I’m trying to draw them more deeply into
Steve Jobs: Master of the Presentation
You hear it all the time these days: Now is the time to improve all aspects of what you do for a living. I’ve taken that message to heart and, in striving to upgrade all facets of my work as a watershaper, have come to a somewhat shocking realization: For all of the countless presentations I’ve made to clients, I’ve never
All in My Head
Last year was the worst I’ve endured since I was a novice in the pool and spa industry.  At the time, I found myself taking comfort in the fact that I wasn’t alone, that the recession was to blame for my ebbing sales and that we were all in the same boat.  Misery, it seems, loved company. But I snapped out of it late last year.  I now believe (as I should have last year) that when you constantly tell yourself things are bad, you almost ensure that they will be that way and stay that way.  What I did to escape the trap was to
Modern Landscapes for Living
By now, we all know that pools and certain other watershape forms have been around since ancient times. It’s my strong suspicion, however, that most of us who design and build backyard swimming pools today would fail a pop quiz about