#trends

Periodic Resources
As a reader of WaterShapes, it's likely you appreciate the valuable information published by quality magazines.  I certainly do, so in addition to the steady diet of books I read to keep up on technical and design issues as well as business approaches and philosophies, I also turn to a handful of periodicals for the helpful and inspiring information they have to offer. For one thing, I find that these magazines fill gaps I perceive in my own background.  For another - and even though some of the ones I read run far afield of the industry-specific information I value in trade magazines - I'm uniquely surprised by
Communicate and Coordinate
Last month, I began a discussion of things that those of us in the watershaping trades can do to improve our collective profile with the public - not to mention enhance our collective self-image. Education, of course, is a huge factor.  And so is the level of professional courtesy with which we treat both clients and prospects.  But those two points, discussed in detail last time, have less to do with the way we approach the practicalities of our businesses than is the case with another point that bears discussion:  that is, project management and how we
Fear Not the Future
Not long ago, a gentleman who had attended one of the Genesis 3 schools was discussing an encounter he'd had with some other pool builders.  Much to his surprise, one of the people he was talking to told him he'd been crazy for taking the time and spending the money to attend the school. To me, this is indicative of the sort of mentality that holds our industry back.  What the Critic was saying was that his colleague was foolish to have attended the equivalent of a college-level course in aquatic design - a course designed to help him advance in his own line of work.   It boggles the mind, like that whole "dead architect" question and the difficulty some people have in valuing what we can learn from designers who have gone before us.  When I'm asked what we, as exalted pool builders at the turn of the millennium, have to learn from