referrals
Back in February's WaterShapes, I stepped a bit beyond the usual in discussing Harvests of Joy by Robert Mondavi, noting that I'd read the book based on a recommendation from fellow WaterShapes columnist Brian Van Bower. I also mentioned that the book was one of the most important I've come across in recent years. This time around, I'd like to review another of Brian's recommended books - one he suggested during a seminar I recently attended and which has also proved to be wonderfully useful and extremely influential: Samurai Selling: The Ancient Art of Service in Sales by Chuck Laughlin and Karen Sage with Marc Bockmon (St. Martin Press, 1993). Until I read this book, my sense of what Samurai were all about was based on no more than warrior movies and video games. What I learned instead is that Samurai based their lives entirely on a concept of service (of which warfare was only a small part). The authors use the philosophy of the Samurai to define
All through my career, I've never really been big on advertising. In fact, the only place I've ever advertised is in Naples, Fla., where I've never been successful drumming up any business even though it's only a short distance from my home. I gave it a good shot - a nice ad with a picture of a vanishing-edge pool, placed in a local newspaper's special section on backyard swimming pools. I was confident I'd get some response, but all that came back was
