public relations
Swimming pool tile specialist, Jimmy Reed, is passionate about his work installing breathtaking tile surfaces in swimming pools. He’s also succeeded in featuring his artisanal works in a variety of media settings promoting his artistic excellence. Here he offers advice and perspective for others who endeavor to elevate their reputation by way of today’s accessible communications landscape.
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It only makes sense that designers should promote themselves in ways that reflect their abilities. When we look at the materials many watershapers use to market their services, however, it's obvious that everything from business cards to brochures and web sites has often been assembled without much attention being paid to how messages are conveyed in words, images or graphics. Recognizing these shortcomings in others prompted me to reflect on my own approach to marketing and promotion - which in turn led me to pick up a copy of Marketing for Architects and Designers by Harold Linton, Laura Clary and Steven Rost (W.W. Norton & Company, 2006). As the helpfully descriptive title indicates, this 150-page, beautifully illustrated text defines what designers need to know about
It only makes sense that designers should promote themselves in ways that reflect their abilities. When we look at the materials many watershapers use to market their services, however, it's obvious that everything from business cards to brochures and web sites has often been assembled without much attention being paid to how messages are conveyed in words, images or graphics. Recognizing these shortcomings in others prompted me to reflect on my own approach to marketing and promotion - which in turn led me to pick up a copy of Marketing for Architects and Designers by Harold Linton, Laura Clary and Steven Rost (W.W. Norton & Company, 2006). As the helpfully descriptive title indicates, this 150-page, beautifully illustrated text defines what designers need to know about
Many have asked me how it is that my work is published so often. I'm not talking about this column, which is about what I do and occasionally depicts my work to illustrate a point I'm making about what we do as watershapers. Rather, the question's about my projects making their ways into books and consumer magazines and other media beyond WaterShapes. The short answer is that I focus on garnering this sort of exposure and have actively cultivated it through the years. As is the case with anything else you do to draw positive attention to your business, seeking to have your work published in a book or magazine takes time and effort and an understanding of what working with writers and editors is all about. The benefits of
