management

A Crystal-Clear Mandate
Our projects generally take two forms.   On the one hand, we're called upon to "heal" ailing bodies of water that have been set up with inadequate or improperly functioning circulation and filtration systems.  Although other people's mistakes mean good business for us, I won't say that we ever look forward to seeing potentially beautiful ponds or lakes cursed by unappealing or even unhealthy water conditions. On the other hand, we often have the opportunity to join a project at the design phase and handle the installation as well, applying what we know about water quality from the first conceptualization of the watershape.  That's always a welcome prospect:  Not only is it exciting to
Historic Treatments
Local historians claim that the image of Philadelphia's Fairmount Water Works was the most reproduced of any industrial site in the United States through the first half of the 19th Century - and for good reason.  At that time, the facility represented the absolute state of the art and served as a major point of pride for local residents as well as a source of fascination to visitors from near and far.     Throughout its long history, the facility was indeed at the leading edge of water-delivery technology and is now the ideal place to capture and tell the story of the development of environmentalism in the 19th and 20th centuries. The story begins
Rules of Engagement
On several occasions during the past few years, I've had the privilege of working with talented professionals who have made it possible for me to operate comfortably far from my home base on what have often been extremely ambitious projects.  In fact, I've found some of my most exciting and rewarding recent jobs have been the result of these collaborations with other watershapers. Although working with them is different from
Operating on a Higher Level
Over and over at seminars and trade shows, watershapers ask me three distinct but interrelated questions:  "How do you get into the high-end market?" and "How do you deal with wealthy customers?" and "How do you handle those kinds of jobs?" The short answer to all of them is that I've set myself up for it and am prepared to tackle these projects and clients as they come.  To me, it's as natural as breathing.   The deeper answer is much more complicated, obviously, and has to do with my understanding that working with upper echelon clients means accommodating an entire range of issues that
It’s Always Something!
In all my years as a landscape designer, I've always told my clients that nobody can know ahead of time how a plant will adapt to or behave in any given situation.  "Each place on this earth has its own microclimate," I tell them.  "Trying to foresee how a plant will grow is like trying to predict when the earth will end." Most plants, of course, really are somewhat predictable when you place them in a client's yard.  As long as you pay attention and use those that are typically considered to be noninvasive, for example, you're generally safe in planting them and needn't spend time worrying about their futures.  By contrast, plants that are considered invasive - whether it's all the time or only some of the time - should, under any and every circumstance, be
Ready, Set, Goal
"Without goals, you become what you were.  With goals, you become what you wish."                                 -- James Fadiman As I've grown in my personal life and as a businessperson, I've come to recognize a powerful relationship between basic axioms (such as the one just above from James Fadiman) and the setting of my own goals. To paraphrase Mr. Webster, an axiom is a self-evident truth or proposition.  Many are quite familiar, so much so that phrases including "Honesty is the best policy" or "Nothing
On the Road
Working outside your home region is exciting stuff.  It opens you to a broader and often more dynamic arena for doing business and lets you work with new sets of clients and their architects, landscape architects and designers.  The projects are typically interesting and often unusual, and you can make a good dollar while reaping the personal benefits that come with travel to faraway places. On the one hand, being in demand for long-distance projects represents a measure of success in your business and shows the high degree of confidence others are willing to place in your skills.  The simple fact that clients are willing to
Roadside Attraction
Some projects grab you right from the start, and this was definitely one of those cases. As the principals at Herzog Development Corp. explained in our initial meeting, their new development was to be a "golf course community with a rustic feel, but refined."  To embody that refinement, Don Herzog and his son, Daryl, wanted some sort of elaborate waterfeature - something that would break the monotony of the stark, flat terrain of northeast Dallas County and welcome