current demand
Managing the current torrent of sales leads can be a frustrating challenge for over-burdened builders, renovators and service techs. There are some practical ways to ease the strain, says industry marketing consultant, Brett Abbot, advice he shared on an Ask the Masters podcast this past August.
Back in our June 24 edition, we ran a provocative feature by Texas designer/builder and Watershape University instructor, Mike Nantz. As the title "Charging for Design" suggested, Nantz used the space to make a case for pool designers requiring a fee for their design work, rather than using it purely as a sales tool. It's a subject that has been tossed around for a long time and always seems to touch nerves, especially among
