Jim

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A Tropical Oasis
When we think of water, much of the time we think of a tropical scene - Hawaii, the Caribbean or some other exotic island somewhere - a place we'd all like to go.   Why not create that "somewhere else" in your clients' backyards?  They'll thank you for all the money you'll save them on that cruise that probably would have been less than perfect anyway.  And this tropical scene will be one they can enjoy not only this week, but for as long as they want. Imagine palm trees swaying in the wind, the sweet smell of
The Wonder of Moving Water
Throughout my entire working life, I've never moved too far away from the water.  From my early days as a pool manager (beach bum) at a resort hotel in Miami Beach through many years in pool service and still today, I've always worked and played in and around water. Whatever it is about bodies of water that infects people's spirits and pushes their internal fun buttons, I have it bad:  I love to sail, fish and snorkel, I like living near bodies of water and I just love to look at water.  On top of all that, I'm a Pisces. If there's one thing I find that I tend to have in common with my customers, it's this passion for things aquatic and the pleasures that come along with them.  This is powerful stuff, and I've come to believe that our innate fascination rises to an even higher level of drama and interest when
The Future is Now
In the year since we launched this "new magazine for a new era," many of you have called or written to tell us that you like what we're doing and that you share the magazine's fundamental vision:  that the future of
Back to the Garden
The gardening impulse of the Japanese is truly ancient.  In times before recorded history, sacred outdoor spaces around Shinto shrines and Buddhist temples were arranged according to this design vision.  And through more than 1,000 years of recorded history, gardens have been created and refined by priests, warriors and emperors alike in spaces both public and private. The style isn't original in the strictest sense:  In many ways, the gardens of Japan find their sources in Chinese gardening styles and landscape painting.  But the Japanese developed and refined their borrowings to fit their own national taste for subtle naturalism and elegant rusticity.  The result is an amazingly coherent and distinctive landscaping style that now can be experienced at hundreds of public gardens in Japan. The nice thing today is that you don't have to live in Tokyo to appreciate Japanese gardens - or to incorprate their principles into your designs. In fact, garden designers around the world now use the obvious elements of Japanese gardens - the stone lanterns, gravel and clipped azaleas - in naturalistic and asymmetrical settings of all shapes and sizes.  In some cases, the total look of the garden is Japanese; in others, its principles are used to
A Good Grounding
Through the years, the #1 question asked of me at seminars and trade shows has been:  "What's the difference between bonding and grounding?" I have wanted to do an answering article far some time, but I was concerned that its length would require it to be split into two pieces and that the every-other-month format of WaterShapes might make it difficult to maintain continuity of thought over a two-month span.   I was pleased when our editor informed me that we would be going monthly for a while.  I figured I'd strike now, while the fingers are nimble and the magazine issues more
Insights at the Kitchen Table
You're sitting at your clients' kitchen table, putting the finishing touches on their backyard pool/spa plan and getting ready to have them sign a contract.  Then they say, "We really appreciate that you listened to what we wanted.  That salesperson from the other company kept telling us what kind of pool he thought we should have.  He just wouldn't listen. "Well, that's why we chose you to build our pool." And you think, how could he have been so blind?  What was he thinking?  Doesn't he see that his approach drives customers away? The lesson to be learned from this story is simple.  It's taught in all the business schools, at countless seminars and innumerable conferences, and it boils down to one big
What About Roses?
Let's say your clients have spent all their loose change on your watershape and can't afford to hire a landscape designer or architect.  They don't even want to meet that wonderful person you've been telling them about.  So why not suggest a few plants that will really spiff up their new backyard Niagara Falls?   If you're brave enough to try, I'll help you here and in a couple of future columns.  Let's start by talking about
Rendering a Visual Assist
Long before the Bobcats show up, most watershape designers will have used some sort of two-dimensional artwork to excavate their customers' imaginations.  Perhaps it starts with old photographs in a portfolio, but it almost always ends up with new drawings that encourage precise, detailed communication between designer and client in a way that can never be fully achieved with verbal descriptions or written proposals. If done with appropriate detail and skill, a drawing gives designer and client the opportunity to explore the
Why Good Competition is Great
Not long ago, my friend and Genesis 3 co-founder David Tisherman was in Miami.  We took the opportunity to drive around and look at some of my jobs.  As we moved through the Coral Gables area, really enjoying that beautiful waterfront community, he said, "This is nice.  I'd really love to work around here." Now, in case you don't know, Mr. Tisherman is one of the finest pool designers and builders anywhere.  My first reaction to his remark was, "Jeez, what would
Artful Borrowings
It has been said by the experts that all art and craft is derivative, that any form of creative expression is actually a synthesis of both the designer's vision and the application of pre-existing influences and