Professional Watershaping

Naming a Legacy
Coining a term intended to define anything truly new is no small task, even for the most skilled of wordsmiths. But that is exactly what Jim McCloskey did 23 years ago, when he came up with a way to describe an emerging industry – an epiphany that, by the way, materialized during a nice, long soak. ...
Investigating Corrosion
Corrosion in swimming pools can present something of a mystery, explains Jeff Freeman and Mark Holden, and that is especially so if all the possible causes are not taken into account. After years of investigation, the pair discovered a set of corrosion-related issues that are pervasive, as well as sometimes challenging to identify and decipher. ...
Price & Profit Strategies
Although pricing and profits go hand in hand, Mike Farley points out many in the watershaping industry are woefully misguided when it comes to what they charge. That needs to change, he says, and for anyone seeking guidance in this all-important facet of doing business, there’s a terrific “no BS” resource worth reading. ...
Ready to Roll
As the grip of the pandemic begins to finally loosen, Watershape University’s Wolfpack is prepared to step out of the den and move with purpose into the dawn of a new day. On March 24, WU’s staff offered a special Wolfpack Webinar Wednesday presentation outlining plans for the post-covid era. ...
WaterShapes Returns
WaterShapes has been going through some big changes, some readily apparent, others are more behind the scenes. As Editor Eric Herman explains, after a set of much-needed upgrades, the publication is set to deliver the content readers have come to expect. ...
Accurate Estimating Support
Failure to accurately estimate and price projects is a common and costly misstep. Because reliable…
Making the Grade
Watershape University recently secured an important benchmark in its campaign to elevate the watershaping industry with its brand of marquee educational programs – evidence that when the Wolfpack sets its sights on an outcome, it does not stop until the objective is achieved.
Expanding Blue Mind
The Blue Mind concept, popularized by author and marine biologist Wallace "J" Nichols manifests in a spectrum of ways and the message is spreading, as evidenced in online resources that echo and amplify the benefits of an aquatic lifestyle and a broader appreciation of science and the natural world.
Filling the Map
Despite the challenges of the past year, Watershape University's International Watershapes Institute (IWI) has seen steady growth since the university was founded in fall 2019. As the roster of top-flight professionals increases, IWI's values and goals are taking root and redefining the watershaping map.
Gratitude is the Attitude
In a show of gratitude for those who have committed their resources and efforts to educating the industry, Watershape University recently staged a webinar focused entirely on thanking contributing individuals and organizations - and offering an exciting glimpse of the future.