Commentaries, Interviews & Profiles

Wanted: Water Artists
The way I see it, we watershapers can look at ourselves in one of two ways:  as diggers of holes in the ground that hold water, or as artists working with one of the most exciting mediums on the planet. For a lot of reasons, I like the second of those options, because the first is passive - the sole goal being to contain the water - while the second gets me more deeply involved with a truly amazing and malleable material. Once we look at water the way a painter sees pigment or a sculptor views stone, we see a potential for dramatic contrasts:  Water has a soothing effect, for example, yet it can be tremendously
In Search of Balance and Harmony
The words mean "earth luck," and over the last 18 months, at least half of my design-work appointments have been with people who have some concern or interest in the ancient philosophy known as feng shui. In fact, many of these (mostly upscale) customers already own books on the subject and have the expectation that I will factor feng shui principles in as I design their watershapes. By now, most of us have at least heard of this ancient Chinese philosophy, which is often described as "the art of living in perfect balance."  If you're like me, it's been one of those things to which you've never paid too much attention in your own life.  But as has been the case with other forms of Asian philosophy and spirituality, feng shui (pronounced fung shway) has
Fear Not the Future
Not long ago, a gentleman who had attended one of the Genesis 3 schools was discussing an encounter he'd had with some other pool builders.  Much to his surprise, one of the people he was talking to told him he'd been crazy for taking the time and spending the money to attend the school. To me, this is indicative of the sort of mentality that holds our industry back.  What the Critic was saying was that his colleague was foolish to have attended the equivalent of a college-level course in aquatic design - a course designed to help him advance in his own line of work.   It boggles the mind, like that whole "dead architect" question and the difficulty some people have in valuing what we can learn from designers who have gone before us.  When I'm asked what we, as exalted pool builders at the turn of the millennium, have to learn from
Insights at the Kitchen Table
You're sitting at your clients' kitchen table, putting the finishing touches on their backyard pool/spa plan and getting ready to have them sign a contract.  Then they say, "We really appreciate that you listened to what we wanted.  That salesperson from the other company kept telling us what kind of pool he thought we should have.  He just wouldn't listen. "Well, that's why we chose you to build our pool." And you think, how could he have been so blind?  What was he thinking?  Doesn't he see that his approach drives customers away? The lesson to be learned from this story is simple.  It's taught in all the business schools, at countless seminars and innumerable conferences, and it boils down to one big
Designing a New Paradigm
There was a time not long ago when the mere thought of pool builders and landscape designers getting together on equal footing and having meaningful conversations about backyard design would have met with skepticism:  There is not, it seems, much love lost between the trades.  But times are changing, and if the dialogue begun around a table last August is any indication, there's a tremendous amount to be gained by keeping the communications channels wide open.
Value by Design
Consider this scenario:  You call up an interior designer.  In the course of the conversation, you ask him or her to come to your home, walk around, take measurements and listen to your ideas about a new look for your home.  That done, you want this design professional to go back to the office, draw up a plan, select materials and price the job. Would you be expected to pay for this service?  If you know anything about interior designers, you know the answer is a loud (and not inexpensive) "Yes!"  It's a trade where nobody works for free:  Whether you buy 100 yards of carpet, a gallon of paint or nothing at all, you have to
Solid Foundations
When it comes to just about anything that matters in life, whether personal or professional, the difference between success and failure is often your mindset and the attitude you bring to each situation, event or occasion.   That's a huge generalization, but it's something I consider each and every time I prepare myself for something important - such as meeting a prospective pool client face to face for the very first time.  I know at times like this that my performance will be determined by how I feel and that how I feel will directly influence
A Call for Ambassadors
"To succeed in business or in life, I don't think you need fancy schooling or highly technical experience.  What I think you need is common sense, a commitment to hard work and the courage to go your own way."                                   -- Robert Mondavi   That statement in Robert Mondavi's autobiography truly inspires me.  As I've prepared myself to write this column, I've been even more conscious of how