joseph m. vassallo

One of the questions I always ask prospective clients is, “Why are you investing in a pool and not a recreational vehicle, boat or vacation home?”  Obviously, I’m not interested in having them rethink the decision to purchase a watershape; rather, I’m trying to draw them more deeply into their commitment, identify what’s important to them and use the information as part of my sales effort and, later, the design process.   Although my clients will express themselves in different ways, their desires almost invariably boil down to wanting a place for family to gather and have fun, to share good times with friends and to enjoy measures of luxury and beauty.  In essence, almost all of them want to take the wastelands that are most backyards and turn them into private resorts. I thought about how I approach these issues a lot after