industry trends
Robert Frost once wrote, "I took the road less traveled and that has made all the difference." As we approach the New Year, I can't think of a more fitting theme for the watershaping industry. If we consider where we were just ten years ago and compare that situation to the world in which we live and work today, it's clear that the industry as a whole has changed immeasurably - and, I think, for the good. I can say further and without fear of contradiction that those who have embraced the "road less traveled" and faced the future with creativity, hope and optimism have flourished, while those who have clung to the paradigms of the past are not so well positioned to
Through the past few months, I've run across several representatives of the pool and spa industry who have expressed concern that some of us in the business of educating watershapers are encouraging landscape architects to move in the direction of the pool industry's traditional market. I can understand the anxiety. After all, landscape architects are degreed professionals in a closely related exterior-design field and have been academically trained in principles of design, while most of us in the mainstream pool and spa industry have no such background or relevant certification. It probably isn't paranoia to regard these design-oriented professionals as having something of an edge. There's also the simple fact that
I've heard it said that even though the greatest stories may require only a relatively few words in their telling, their meanings can echo through generations. Inside this issue, you'll find a concise
I envy landscape architects and designers and your involvement in the design of everything from small, intimate residential spaces to sweeping acreage intended for public use. This creation of "exterior spaces for human occupation," as some have called it, is a
All through my career, I've never really been big on advertising. In fact, the only place I've ever advertised is in Naples, Fla., where I've never been successful drumming up any business even though it's only a short distance from my home. I gave it a good shot - a nice ad with a picture of a vanishing-edge pool, placed in a local newspaper's special section on backyard swimming pools. I was confident I'd get some response, but all that came back was
At nearly five months and counting, it's clear that many of us are still trying to sort out, understand and learn to live with the events of September 11, 2001 - and I suspect that, on some levels, we will be doing so for months or even years to come. Over and over again, we've been told how our lives are now different. Although it'll still take us a while to find out what "different" really means, we know already that we've lost a certain amount of innocence. We've also lost a certain naiveté about the way things are in the wide world and are now reevaluating many things, from big important issues such as airport security to more modest concerns such as
I'd like to bring up an old observation of mine: In looking at the high-end watershapes that win awards or achieve some sort of public acclaim, it seems to me that the designs are increasingly coming from outside the mainstream pool and spa industry. This is just a strong impression, and I don't have any statistics to back up my case. But when I look around me and see who's doing the
Throughout my entire working life, I've never moved too far away from the water. From my early days as a pool manager (beach bum) at a resort hotel in Miami Beach through many years in pool service and still today, I've always worked and played in and around water. Whatever it is about bodies of water that infects people's spirits and pushes their internal fun buttons, I have it bad: I love to sail, fish and snorkel, I like living near bodies of water and I just love to look at water. On top of all that, I'm a Pisces. If there's one thing I find that I tend to have in common with my customers, it's this passion for things aquatic and the pleasures that come along with them. This is powerful stuff, and I've come to believe that our innate fascination rises to an even higher level of drama and interest when
Not long ago, my friend and Genesis 3 co-founder David Tisherman was in Miami. We took the opportunity to drive around and look at some of my jobs. As we moved through the Coral Gables area, really enjoying that beautiful waterfront community, he said, "This is nice. I'd really love to work around here." Now, in case you don't know, Mr. Tisherman is one of the finest pool designers and builders anywhere. My first reaction to his remark was, "Jeez, what would
Hemispheres of Interest