giant games

While fun has always been a big part of watershaping, there’s a relatively recent generational twist to it, explains Scott Cohen, it’s one being driven by grandparents who are taking a competitive approach to motivating their kids’ kids to spend time with the old folks.

Battle for the Grandkids

As we grow older, and our children have children, there's a powerful desire to spend time with younger family members. Savvy grandparents know that one way you can make that happen is to have an at-home environment that kids can't resist.