custom pool design

Square Roots & Cross Purposes
Tailoring pool designs that marry the clients’ desires with the setting is always top-of-mind for Joan Roca. Here, he describes a project on the Florida coast that stands as a perfect example of his design approach. In this case, he turned to a basic shape and a host of custom details, to create a watershape that offers function, and a striking centerpiece that unifies house, land and sea.     ...
New World Horizons
For Joan Roca, coming to America from Central America was the result of professional evolution and a process of personal growth, all of which led him to a new home in Florida, and a much bigger and more demanding watershape market. As a watershape designer, he explains, the U.S. offered the best opportunity to pursue his highest creative ambitions. ...
Reflecting the High Life
Four years in the making, this Ohio project gave Jerry Hammerschmidt and his staff at High-Tech Pools an opportunity to execute at the highest possible level, both in terms of design collaboration, and construction. Here he pulls back the curtain on a project that deftly blends modern and classic motifs in a uniquely luxurious estate setting.  ...
Tasteful Extravagance
When you target the high-end custom market, you'll inevitably work for clients that expect, and can afford to get exactly what they want. That was certainly the situation with the project pictured here. The clients were extremely discerning and were involved the entire way with every little detail. Working that way can be challenging at times, and slow, but it can also bring out your best. We worked on the design of this project for over a year before breaking ground. It was hard trudging most of the way. There were countless discussions and ideas going back and forth, along with