Book Notes
By Mike Farley One of the greatest contrasts I’ve found between watershapers from the pool and spa industry and watershapers with backgrounds in landscape architecture is the way representatives of the two groups handle their portfolios. Landscape architects are taught that
One of the questions I always ask prospective clients is, “Why are you investing in a pool and not a recreational vehicle, boat or vacation home?” Obviously, I’m not interested in having them rethink the decision to purchase a watershape; rather, I’m trying to draw them more deeply into
You hear it all the time these days: Now is the time to improve all aspects of what you do for a living. I’ve taken that message to heart and, in striving to upgrade all facets of my work as a watershaper, have come to a somewhat shocking realization: For all of the countless presentations I’ve made to clients, I’ve never
Last year was the worst I’ve endured since I was a novice in the pool and spa industry. At the time, I found myself taking comfort in the fact that I wasn’t alone, that the recession was to blame for my ebbing sales and that we were all in the same boat. Misery, it seems, loved company. But I snapped out of it late last year. I now believe (as I should have last year) that when you constantly tell yourself things are bad, you almost ensure that they will be that way and stay that way. What I did to escape the trap was to
By now, we all know that pools and certain other watershape forms have been around since ancient times. It’s my strong suspicion, however, that most of us who design and build backyard swimming pools today would fail a pop quiz about
Most watershapers know that the work we do requires knowledge across a wide range of disciplines -- a cluster of skills that includes, among others, geology, materials science, structural engineering, construction techniques, hydraulics, architecture, art history, color
2011/4.1, April 13 — Pond Liners, Rainwater Capturing, Book Notes and more