Aqua Culture
Five years back, columnist Brian Van Bower wrote passionately about the opportunities he found in attending trade shows. At that time, the industry was doing very, very well, and it’s likely his plea had a tough time finding receptive ears. Is it possible that
If you asked ten people to rank which was more important in their lives, I’d say seven or eight of them would reflexively say that physical health is more important than success in business. If you’re not healthy, the reasoning goes, there’s no way to enjoy the fruits of success. These people also recognize that being robust and healthy gives you a better shot at
Let’s begin this discussion with a question: What if you were so bad at your job that a person in a related field decided, for the good of his own business, he had to learn your business and replace you rather than cope with your incompetence? Most people would say that this would be a justified response to the fact that you do lousy work. Unfortunately (or fortunately, depending how you look at it), this very thing is happening in the pool industry – or, more accurately, to the pool industry. For years now and with increasing frequency, landscape architects have decided they’ve had enough and are entering the pool industry. They are doing so because
By now, most of us have noticed or at least heard news of the onset of a much- anticipated rebound in the economy. Most watershapers I speak with confirm that it’s true (although to widely varying degrees) and that they are indeed experiencing increases in business – both with new contacts and old leads that have come back into play. I write those words knowing that you may or may not be convinced that this is the real thing. After all, we’ve learned some tough lessons during this recession, not the least of which is to be wary when pundits offer predictions that they seem perfectly willing to adjust from week to week. At present, however, most of these economic gurus are
In the 40-plus years I’ve been involved in the pool and spa industry, I’ve had the opportunity to work with a variety of organizations on the local, state and national levels. Every step along the way, I worked closely with people who displayed a variety of leadership styles and have done my best to perform well when I’ve been called on to take those leading roles myself. These experiences leave me convinced that
We know that the equipment and materials they offer us stand at the core of everything we design and/or build as watershapers. Nonetheless, it’s easy to overlook the significant role played by those who manufacture, distribute and support the products we use. As I see it, however, discounting the role of suppliers in the watershaping process is a serious mistake. Not only do these companies
Not long ago, I was reminded in a big way of the importance of understanding the international nature of our industry. It was July, and my Genesis 3 partners Skip Phillips and David Tisherman and I were on the Gold Coast near Brisbane, Australia, presenting a program at the Splash! Conference – an experience that, once again, underscored the fact that ours is not just a North American business, but is instead a global industry in which people worldwide share
These days, it seems natural for people to be reluctant to take risks. We are, after all, still feeling the effects of a severe recession, and lots of folks are hunkered down, saving their pennies and waiting for something good to happen. I completely understand this conservative impulse, especially on the business front, but it’s also obvious to me that if we’re going to take the necessary steps to return to more prosperous times, then we as individuals, as an industry and even as a society will at some point need to start
If you’re like me, you look forward to the arrival of every issue of this magazine. As I see it, WaterShapes provides information that helps me become better at what I do. It’s also fun to read, informative and wonderfully affirming in that it shows our industry at its very best. It’s truly an indispensible resource, has been responsible for a good measure of the progress the industry has made in the past 12 years – and, unfortunately, it’s also struggling to make headway in a tough marketplace. Let me say this up front: I’m going to lay it on the line about
Quality Don’t Come Easy