Aqua Culture
‘During a presentation to a recent conference for the swimming pool and spa industry, I tossed this nugget to the audience: “By a show of hands, how many of you in this room believe that most people think highly of our industry? Please be honest.” ’ That’s how Brian Van Bower began his Aqua Culture column in the May 2003 edition of WaterShapes. He continued: ‘It was a mixed group of more than 160 people representing
‘Why is it that, on the pool/spa side of the watershaping business, it’s so difficult to find much by way of truly workable plans and specifications?’ That’s how Brian Van Bower started his Aqua Culture column in the April 2003 edition of WaterShapes before adding: ‘In residential work, of course, the tone is set by local building inspectors and plan checkers, whose needs seem to vary tremendously from place to place. But that’s no excuse for the fact that the plans used in a great many residential projects are grossly
‘Many great artists are best known for working in identifiable genres, styles or modes or with specific materials, themes or some other defining detail. From Picasso’s cubist abstractions to Mozart’s cascading melodies or Rodin’s bronzes to Frank Gehry’s sweeping architectural forms, geniuses of all stripes are in one way or another known for qualities that are
‘As you spend your days creating structures that contain and control water,’ wrote Brian Van Bower to open his January 2003 Aqua Culture column, ‘it’s easy to lose sight of the water itself. Yes, we’re conscious of the fact that we have to filter, treat and sometimes heat it, but in its role as the defining feature in our products, water is so familiar a participant that in some ways it almost becomes invisible.’ ‘I’d like to heighten our general awareness by
‘Believe it or not,’ wrote Brian Van Bower in his Aqua Culture column for November/December 2002, ‘goals can guide almost everything we do, from how we schedule our time to how we establish our business and personal relationships or determine the things we
‘For all the talk about the spectrum of watershaping – the existence of those who, on one extreme, pursue high-quality, truly custom projects and those on the other who live in a low-end, cookie-cutter realm – I must say that I’ve yet to run into anyone from the fringes of latter camp who’s stepped forward to
‘One of the fascinating things about working with the different types of clients we encounter as watershapers,’ wrote Brian Van Bower in his July 2007 Aqua Culture column in WaterShapes, ‘is that we can never really know what to expect. ‘If my years of experience have taught me anything,’ he added, ‘it’s that perception is often very different
‘At nearly five months and counting, it’s clear that many of us are still trying to sort out, understand and learn to live with the events of September 11, 2001 – and I suspect that, on some levels, we will be doing so for months or even years to come.’ That’s how Brian Van Bower began his column in the February 2002 issue of WaterShapes – an essay in which he defined a transcendent role for watershapes and conveyed a message about











Stepping Up