Aqua Culture
Anyone who runs a good business knows that day-to-day operations are so all-consuming that it's difficult to step back and scope out where you fit within your corner of the industry let alone within the context of national and international business conditions and trends. We can't give those daily details short shrift or step away from balancing the needs of our clients, our projects and our employees and/or subcontractors. We invest in the here and now and in our futures with blood, sweat and tears. Still, it occurs to me that, like all major investments, our daily endeavors need to be protected by an understanding of the entire range of factors that influence
If you've been paying any attention to the media lately, you may have noticed that watershaping is "in" as a big-time topic for television, books, magazines, newspapers and other forms of mass communication. Never in all my years as part of this industry can I recall a time during which the subject of beautiful custom pools, spas, fountains, ponds, streams and interactive bodies of water has won so much attention. It seems as if our society has finally caught on to the power, beauty and excitement of the art form many of us
For years now, I've listened to people gripe about trade shows - how dull they are and why attending them is such a colossal waste of time. It's gotten to a point where it's almost fashionable to take these shots, and I hear them not just about the pool shows with which I'm vastly familiar, but also about the landscape shows of which I've attended just a few. Actually, I've been attending trade shows for longer than I care to remember. Although just about every one of them managed to include some useful or positive experience, there's no question that I've approached them with diminishing enthusiasm through the years. I've never given up on them entirely, but I know a great many people who
I've always believed that we should make a point of playing at least as hard as we work. My parents taught me that: They were both hardworking people who always made time for big-time fun and relaxation, and that outlook has influenced my entire approach to life. Fact is, relaxation in almost all forms is far more important than most people think - especially in our modern culture, which promotes what I see as an unbalanced view of work versus play. Most everyone in watershaping, for example, knows that
It's easy to talk about watershapes and the creative and business philosophies that drive success, but to borrow a phrase: The proof is in the pool. In other words, it's one thing to talk about doing a good job, but it's another to step up and do it. The dynamics of that success are unusually complex when you participate in a project as the member of a team. As a case in point, I'll return to a semi-public watershape I first mentioned in my March 2006 column: It's now complete and is one of which I'm particularly proud. Located in Jamaica near Montego Bay at a property known as the Round Hill Hotel & Villas, it was a special sort of commercial project in that, being built outside the United States, it wasn't subject to
In all of the discussions in print and in seminar rooms about advancing the watershaping trades, it seems to me there's been a missing voice - that of the client. We spend lots of time dissecting, praising, disputing, criticizing and encouraging one another, but somehow we seem to have bypassed the thought that we should pay much closer attention to the people who pay us. To my mind, this is something that should change. As individuals, we really should know what it takes to improve and produce a better buying experience related to watershapes of all types and sizes, commercial and residential. Without this direct feedback from our clients, how on earth can we possibly know whether or not we're truly giving people what they really want? As an industry, unless we figure out some way to pool this feedback and codify it in some meaningful way, we will be
I've been using the word "confluence" a lot lately - so often, in fact, that I decided to look it up to be sure that I wasn't misusing it in some way. According to Webster, the first definition of confluence is "a flowing together of two or more streams," with a second meaning of "a gathering, flowing, or meeting together at one juncture or point." To me, it's a perfect word to describe a trend that's redefining the watershaping industries - that is, a growing confluence between the pool/spa and pond/stream industries. Coming from the pool/spa side of the discussion, I can recall a time not very long ago when ponds and streams were only rarely if ever considered by anyone in my business. What could pools and spas possibly have in common with
Despite the axiom that "every client is a good client," we all know that some of them are wonderful to work with - and that dealing with others is a form of slow torture. I've always loved hearing the horror stories about bad customers that float around the watershaping trades: The telling and retelling of these nightmares (often with exaggerations as the stories travel from ear to ear) is often a treat, and I know I've had my share of therapeutic fun at the expense of a knucklehead or two. We don't generally hear quite so much about the good ones, but it's fair to say that most of us have lists of satisfied clients and that our experiences with them give us much of the motivation we have to stay in the business. What it boils down to is this: Each and every client is
Elevating the way we do things in this industry means addressing our gaps in knowledge on several levels. First, excellence means understanding the aesthetic side of watershaping - design traditions, art history and the nature of visual appeal. Second (and right in step) is the need to know how to build various types of systems properly. As an industry, in other words, we need to know how to avoid mistakes. In February, Genesis 3 staged a construction school in Orlando - and what follows isn't a commercial; rather it's a point of departure for a discussion long overdue in our industry. What struck me is that
When I think about all the people I know from the mainstream pool and spa industry, one of the things that characterizes many of them is a strong, independent spirit. That's a positive, I think, but there's a possible downside in the fact that many of them are also convinced that theirs is the best (or only) way - and they certainly don't cotton to the idea of working closely with people from outside their own organizations. I can appreciate that sort of independent mindset in many ways, but from where I sit, it's clear to me that this concept of the lone-wolf pool builder is losing ground fast. As I've stated in these pages before, the nature of modern watershaping is making ours a more collaborative business, and I for one believe that those of us who embrace the idea of teamwork are
