Professional Watershaping

Finding the Look
‘Not long ago, I was asked by a reporter from The New York Times to define the main difference between swimming pools now compared to what they were 20 years ago. As we talked,’ wrote David Tisherman in his Details column for the December 2007 edition of WaterShapes, ‘it became clear that she was mostly thinking about technological breakthroughs in pumps and chemical treatments and the like. ‘I confirmed for her that, yes, those products had come a long way. But I wouldn’t let her stop there, suggesting that there was much more than
Ready, Set, Goal
‘Believe it or not,’ wrote Brian Van Bower in his Aqua Culture column for November/December 2002, ‘goals can guide almost everything we do, from how we schedule our time to how we establish our business and personal relationships or determine the things we
Learning to Say ‘No’
Ten years ago, Bruce Zaretsky began his “On the Level” column with a question: ‘Have you ever turned down a client who really wanted to work with you and you alone? ‘It’s a hard thing to do,’ he wrote, ‘which is why most of us have found ourselves at one time or another saying “yes” despite the fact that we believe something the clients want simply cannot be done or, more important, that we’ve developed serious doubts about them. Just at that point where we really need to sit them down and tell them to go
Professional Relations
  ‘When it comes to business,’ observed Stephanie Rose in her October 2002 Natural Companions column in WaterShapes, ‘I know that being a soloist carries me only so far:  Rather, it’s the relationships I’ve established and maintained within the business community that have taken me beyond the
Witnessing Transitions
    ‘For all the talk about the spectrum of watershaping – the existence of those who, on one extreme, pursue high-quality, truly custom projects and those on the other who live in a low-end, cookie-cutter realm – I must say that I’ve yet to run into anyone from the fringes of latter camp who’s stepped forward to
Avoiding Trouble
After years of serving as an expert witness in construction-defect cases, Paolo Benedetti knows what can happen when contractors fail to deliver the expected results.  Here, he covers a set of practices aimed at keeping builders on the right path -- and out of the courtroom.
Life’s Absurdities
‘If you’ve ever designed or installed commercial swimming pools in the United States,’ wrote Brian Van Bower in his column for the August 2007 issue of WaterShapes, ‘it’s likely you’re well acquainted with just how strange certain health department standards (and the officials who enforce them) can be.’ ‘I believe things have gone so far wrong,’ he added, ‘that it’s time for the industry to do something about it. Yes, it will require a concerted, long-term effort to get anything done, but some of these issues are so ridiculous that
Straight Talk
Bruce Zaretsky opened his very first On the Level column back in August 2007 with a question: ‘Does the size of a project or its budget correlate with its creativity or quality?’ ‘I know many of us have clients who think that way, believing the more money they spend, the better product they’re going to get,’ he wrote. ‘And my best guess is that there are
Free Your Mind
‘One of the fascinating things about working with the different types of clients we encounter as watershapers,’ wrote Brian Van Bower in his July 2007 Aqua Culture column in WaterShapes, ‘is that we can never really know what to expect. ‘If my years of experience have taught me anything,’ he added, ‘it’s that perception is often very different
The Work of Others
‘With spring upon us,’ began Stephanie Rose’s column in May 2007, ‘calendars of local events are filling up with garden tours of all shapes and sizes. From large estate tours and special events at botanical gardens to tours of wonderful neighborhoods staged by local garden clubs, there’s much to be seen while wandering through