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Learning to Say ‘No’
Ten years ago, Bruce Zaretsky began his “On the Level” column with a question: ‘Have you ever turned down a client who really wanted to work with you and you alone? ‘It’s a hard thing to do,’ he wrote, ‘which is why most of us have found ourselves at one time or another saying “yes” despite the fact that we believe something the clients want simply cannot be done or, more important, that we’ve developed serious doubts about them. Just at that point where we really need to sit them down and tell them to go