vanishing edge
The first thing I tell myself when looking at a prospective job site is that the pool is unimportant. That may sound strange coming from one who has spent years of his life in designing and building the finest pools money can buy, but in a very real sense, I think it's absolutely true: The pool itself means nothing. What's important is the site, its prevailing geological conditions, the visual strength and influence of the house or other structures and the natural elements of landscape and physical setting. All of these directly influence the design of the pool - its shape, size, elevations, materials and position on the property. When all of these elements of the pool's physical structure come into balance with the surroundings, then the experience of someone entering the area can be utterly transforming: They will draw impressions of beauty, elegance, relaxation, tranquillity and even a distinct connection with nature. You're off to a good start simply by recognizing this potential. To maximize it, however, you need to
I've spent a lot of time in the past few years thinking about the things that generate the most interest in what we do as pool builders - and even more time turning those thoughts into designs and effects that meet my customers' desires. Once I started down this path, there was no way to turn back: There's a market out there at the high end that most pool builders never even approach, and breaking through with these clients takes persistence, skill and talent. As important, it also takes a willingness to stop looking at pools, spas and waterfeatures in the context of traditions and conventions that just don't line up with the needs or expectations that these customers at the highest levels have these days. These are customers who won't settle for the ordinary. They won't accept plans that stick










