value

Questionable Accolades
Most people I know enjoy being recognized for a job well done.  From a simple pat on the back to the Nobel Prize, we get a sense of affirmation when our best efforts are seen and appreciated.   Yes, there are those who see the work as its own reward.  For most of us, however, recognition is a good thing, whether you prefer the warm-and-fuzzy side of being singled out for public praise or see the business advantage that comes along with recognition.  Whether you're a film star brandishing an Oscar or a swimming pool contractor with an armload of design awards, there's an enhanced marketability that accrues to those with trophies on shelves and plaques on walls. For years, the pool/spa industry has
The Main Ingredient
As you spend your days creating structures that contain and control water, it's easy to lose sight of the water itself.  Yes, we're conscious of the fact that we have to filter, treat and sometimes heat it, but in its role as the defining feature in our products, water is so familiar a participant that in some ways it almost becomes invisible. This time around, I want us all to step back from the intricacies of the design, engineering and construction tasks we all perform to consider the water itself.  As we do, you'll find yourself thinking (as I often do) that we're in a special, healing trade that
The Best Medicine
At nearly five months and counting, it's clear that many of us are still trying to sort out, understand and learn to live with the events of September 11, 2001 - and I suspect that, on some levels, we will be doing so for months or even years to come. Over and over again, we've been told how our lives are now different.  Although it'll still take us a while to find out what "different" really means, we know already that we've lost a certain amount of innocence.  We've also lost a certain naiveté about the way things are in the wide world and are now reevaluating many things, from big important issues such as airport security to more modest concerns such as
For All You Know
I'd humbly like to add my own voice to the growing list of those who are encouraging watershapers to seek payment not just for what you do, but also for