The Presentation Secrtes of Steve Jobs

You hear it all the time these days:  Now is the time to improve all aspects of what you do for a living. I’ve taken that message to heart and, in striving to upgrade all facets of my work as a watershaper, have come to a somewhat shocking realization:  For all of the countless presentations I’ve made to clients, I’ve never taken a critical, disciplined look at that part of my job. In college, of course, I was forced to make presentations about class projects, but the focus was always on the design and not on the presenting.  Indeed, my instructors reinforced the point that it wasn’t how you presented ideas, but instead the