questions
'For the best part of 20 years now,' wrote Brian Van Bower in starting his Aqua Culture column from March 2010, ' trend watchers have tracked Baby Boomers and have kept telling us that, as we aged, we'd definitely become homebodies - so much so that the words "nesting," "cocooning" and "staycation" have all taken significant
With the many questions he's asked in classrooms and in conversations with fellow watershapers, Paolo Benedetti is constantly reminded of things he wishes he'd known when he started his business. In the first of two articles, he begins by discussing ten of these key observations.
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When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled
When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled