Purple Cow: Transform Your Business by Being Remarkable
As 2008 draws to a close, it's apparent that we are contending with a far more challenging marketplace than we enjoyed just a couple years ago. Current economic woes have cut deeply into bottom lines, forced some watershapers out of business and prompted many others to seek out ways to maximize the business and referrals that come their way. With this challenging business landscape in mind, I recently picked up a copy of Seth Godin's Purple Cow: Transform Your Business by Being Remarkable (Penguin Group, 2002). Godin, the best-selling author of 10 books, is well-known for challenging the conventional thinking that constrains many businesses. Although this particular book was written before the recent downturn in the world and U.S. economies, his message in this easily read 150-page discussion is quite applicable to today's situation - particularly among watershapers who want to enhance their approach to the business. Godin's discussion starts out with an account of a trip to the French countryside, during which he was
As 2008 draws to a close, it's apparent that we are contending with a far more challenging marketplace than we enjoyed just a couple years ago. Current economic woes have cut deeply into bottom lines, forced some watershapers out of business and prompted many others to seek out ways to maximize the business and referrals that come their way. With this challenging business landscape in mind, I recently picked up a copy of Seth Godin's Purple Cow: Transform Your Business by Being Remarkable (Penguin Group, 2002). Godin, the best-selling author of 10 books, is well-known for challenging the conventional thinking that constrains many businesses. Although this particular book was written before the recent downturn in the world and U.S. economies, his message in this easily read 150-page discussion is quite applicable to today's situation - particularly among watershapers who want to enhance their approach to the business. Godin's discussion starts out with an account of a trip to the French countryside, during which he was
