Pure Vision
In Costa Rica, the people have a saying, pura vida, which in English roughly translates to "pure life."  We also are known to say, cual es el apuro, which means, "What's the hurry?" Those two unofficial national slogans reflect the essence of life in this country, where relaxation, an appreciation of natural beauty, love of family and a peaceful spirit are defining characteristics for the society.   But even in a place like Costa Rica, where the pace of life is slow, relaxed and easy, timing is still everything.  About three years ago, it occurred to me that a variety of social and economic factors were creating a watershape market in Costa Rica in which a truly high-end, quality-oriented custom company could become quite successful. Those factors - Costa Rica's rising profile as