perspectives

Cascading Insights
This past April, my wife Gina and I spent two wonderful weeks in Hawaii. As is true of most of those who visit our 50th state, we were mainly there to relax and enjoy warm weather, tropical Pacific waters, breathtaking scenery, fine cuisine and laid-back Hawaiian culture.  As has been the case for countless others who’ve been there, we were not disappointed:  Hawaii is everything people have said it is and much, much more. As a watershape designer, I had the added pleasure of being able to study a huge number of waterfalls and streams that mark many of the islands’ most appealing landscapes, particularly on Maui and Kauai.  It was one of those happy situations where
Graceful Reflections
In all my many years of working with water, I've never grown tired of its remarkable beauty and complexity - or of the variations it encompasses, the ways it changes and the endless fascination it offers to those who come into its presence. At the heart of water's ability to inspire us and rivet our attention is its capacity to reflect.  There's something truly magical about the way water mirrors the sky, a surrounding landscape, nearby architecture or a well-placed work of art.  It's a gift of sorts, a timeless bounty that has captured imaginations ever since Narcissus fell in love with
Graceful Reflections
In all my many years of working with water, I've never grown tired of its remarkable beauty and complexity - or of the variations it encompasses, the ways it changes and the endless fascination it offers to those who come into its presence. At the heart of water's ability to inspire us and rivet our attention is its capacity to reflect.  There's something truly magical about the way water mirrors the sky, a surrounding landscape, nearby architecture or a well-placed work of art.  It's a gift of sorts, a timeless bounty that has captured imaginations ever since Narcissus fell in love with
Around, Over and Under
It's a given that human beings enjoy being near water.  That's why waterfront property generally comes at a premium and beaches are a favored destination for those who live inland.  Quite frankly, it's also why the watershaping industry exists:  Even if there isn't necessarily an overwhelming desire to get wet, the desire for proximity to water is almost universal.     This built-in need to be close to water is, I believe, resulting in an exciting trend that seems to be taking hold and is in some cases redefining the role that water plays in the environment:  More and more often, we designers are being asked to
Around, Over and Under
It's a given that human beings enjoy being near water.  That's why waterfront property generally comes at a premium and beaches are a favored destination for those who live inland.  Quite frankly, it's also why the watershaping industry exists:  Even if there isn't necessarily an overwhelming desire to get wet, the desire for proximity to water is almost universal.     This built-in need to be close to water is, I believe, resulting in an exciting trend that seems to be taking hold and is in some cases redefining the role that water plays in the environment:  More and more often, we designers are being asked to
Hearing Voices
In all of the discussions in print and in seminar rooms about advancing the watershaping trades, it seems to me there's been a missing voice - that of the client.   We spend lots of time dissecting, praising, disputing, criticizing and encouraging one another, but somehow we seem to have bypassed the thought that we should pay much closer attention to the people who pay us.  To my mind, this is something that should change.    As individuals, we really should know what it takes to improve and produce a better buying experience related to watershapes of all types and sizes, commercial and residential.  Without this direct feedback from our clients, how on earth can we possibly know whether or not we're truly giving people what they really want? As an industry, unless we figure out some way to pool this feedback and codify it in some meaningful way, we will be
Insights at the Kitchen Table
You're sitting at your clients' kitchen table, putting the finishing touches on their backyard pool/spa plan and getting ready to have them sign a contract.  Then they say, "We really appreciate that you listened to what we wanted.  That salesperson from the other company kept telling us what kind of pool he thought we should have.  He just wouldn't listen. "Well, that's why we chose you to build our pool." And you think, how could he have been so blind?  What was he thinking?  Doesn't he see that his approach drives customers away? The lesson to be learned from this story is simple.  It's taught in all the business schools, at countless seminars and innumerable conferences, and it boils down to one big