interview
An Interview by Eric Herman Brian Van Bower's 'Aqua Culture' column has appeared in every WaterShapes issue since the magazine's inception and has become an inspirational touchstone for many along the way. Now in his 12th year of writing for WaterShapes, Brian has covered a vast array of topics, all with a unique
Welcome to the first installment of “References,” an occasional feature that highlights professionals who contribute to the watershaping process. I (and eventually some others) will be using this space to identify people who have had a significant effect on my work – and to suggest how similar associations might be helpful to other watershapers. This time around, I’ll deal with something that has always been dear to my heart:
Interview by Lenny Giteck Veteran readers of WaterShapes will recognize the name Mike Farley as the author of "Book Notes," the magazine's long-running and highly popular book review column. For the past decade, Mike has brought a world of useful material to
Eric Herman has served as the editor of WaterShapes magazine since its inception in 1999. During a career spanning more than 25 years, he has written and edited articles across a broad range of industries, technical subjects and business interests. According to
Watershaping carries us onto the properties and into the private lives of our clients, and it does so to such a personal, even intimate level that I see the value and importance of getting to know them to the best of my ability. Invariably, that means asking the right questions and knowing how to listen and interpret the answers.This isn’t a new topic – in fact, it’s been about ten years since I wrote an early string of WaterShapes columns on
When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled
When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled
A Marketing Pro Surveys the Industry