industry trends
All of us who started our own businesses decided at some point what our companies would be: We chose a focus, set guiding philosophies, developed credos, defined a company culture, settled into a working style and pursued success. One of the most important calls each of us made along the way had to do with how large or small our organizations would be. In fact, this decision has a lot to say about how any business runs and appears to the outside world: It influences the volume of business that can be accommodated, dictates management style, narrows or broadens the organizational structure and ultimately
All of us who started our own businesses decided at some point what our companies would be: We chose a focus, set guiding philosophies, developed credos, defined a company culture, settled into a working style and pursued success. One of the most important calls each of us made along the way had to do with how large or small our organizations would be. In fact, this decision has a lot to say about how any business runs and appears to the outside world: It influences the volume of business that can be accommodated, dictates management style, narrows or broadens the organizational structure and ultimately
For all the talk about the spectrum of watershaping - the existence of those who, on one extreme, pursue high-quality, truly custom projects and those on the other who live in a low-end, cookie-cutter realm - I must say that I've yet to run into anyone from the fringes of latter camp who's stepped forward to say, "Yes, our company crawls in the dirt to win jobs based purely on price, and it's only possible because we deliberately do substandard work." Quite to the contrary, people in the watershaping business at all levels will tell you that they're in business to provide a quality end product that delivers real value to clients whether the average cost of their output is
For all the talk about the spectrum of watershaping - the existence of those who, on one extreme, pursue high-quality, truly custom projects and those on the other who live in a low-end, cookie-cutter realm - I must say that I've yet to run into anyone from the fringes of latter camp who's stepped forward to say, "Yes, our company crawls in the dirt to win jobs based purely on price, and it's only possible because we deliberately do substandard work." Quite to the contrary, people in the watershaping business at all levels will tell you that they're in business to provide a quality end product that delivers real value to clients whether the average cost of their output is
It may be a cliché, but I think there's something to be said for the notion that you need to know where you've been to see where you're going: The present and the future are always both a result of (and a response to) the past. For years, voices in this magazine have described, defined and advocated changes in the way the watershaping industry works. I, for one, have written volumes on what the pool and spa industry was once like and how the benefits of elevating our approaches flow to everyone from suppliers, designers and contractors to consumers as well. I've also meditated more than once on how professionals on the
It may be a cliché, but I think there's something to be said for the notion that you need to know where you've been to see where you're going: The present and the future are always both a result of (and a response to) the past. For years, voices in this magazine have described, defined and advocated changes in the way the watershaping industry works. I, for one, have written volumes on what the pool and spa industry was once like and how the benefits of elevating our approaches flow to everyone from suppliers, designers and contractors to consumers as well. I've also meditated more than once on how professionals on the
October has always been my favorite month. I was born in October and married not once but twice within the span of its 31 days. My son's birthday is October 11, and where I live in southern California, the weather is as beautiful as it gets straight through: The first hints of winter's chill chase
When I think about all the people I know from the mainstream pool and spa industry, one of the things that characterizes many of them is a strong, independent spirit. That's a positive, I think, but there's a possible downside in the fact that many of them are also convinced that theirs is the best (or only) way - and they certainly don't cotton to the idea of working closely with people from outside their own organizations. I can appreciate that sort of independent mindset in many ways, but from where I sit, it's clear to me that this concept of the lone-wolf pool builder is losing ground fast. As I've stated in these pages before, the nature of modern watershaping is making ours a more collaborative business, and I for one believe that those of us who embrace the idea of teamwork are
Even though I've been on the leading edge of a movement for several years now, it still feels strange to put this thought on paper: A growing number of professionals like me are now finding work as consultants in the design and construction of watershapes. Who would ever have thought it possible? Just a few short years ago, the idea that anyone could make a living by charging for designs or construction oversight was outlandish and the subject of skepticism, shock and derision among architects, landscape architects and pool contractors. To that point, after all, "pool design" was generally a service that existed almost exclusively to support the sales efforts of contractors. These folks, who were accustomed to
Even though I've been on the leading edge of a movement for several years now, it still feels strange to put this thought on paper: A growing number of professionals like me are now finding work as consultants in the design and construction of watershapes. Who would ever have thought it possible? Just a few short years ago, the idea that anyone could make a living by charging for designs or construction oversight was outlandish and the subject of skepticism, shock and derision among architects, landscape architects and pool contractors. To that point, after all, "pool design" was generally a service that existed almost exclusively to support the sales efforts of contractors. These folks, who were accustomed to
