high-end clients
Through the years, more than a few watershaping professionals have asked me how to break through and start working with high-end clients. I respond by giving them the disappointing news that there is no magic key here: Serving the high end takes commitment, hard work and a willingness to focus your thinking on a distinct set of fundamentals that must take over and guide your work. Depending on the level at which you're currently functioning, getting to the high end may involve climbing a mountain or might simply be about making a series of











