campaign

It only makes sense that designers should promote themselves in ways that reflect their abilities.   When we look at the materials many watershapers use to market their services, however, it's obvious that everything from business cards to brochures and web sites has often been assembled without much attention being paid to how messages are conveyed in words, images or graphics. Recognizing these shortcomings in others prompted me to reflect on my own approach to marketing and promotion - which in turn led me to pick up a copy of Marketing for Architects and Designers by Harold Linton, Laura Clary and Steven Rost (W.W. Norton & Company, 2006).  As the helpfully descriptive title indicates, this 150-page, beautifully illustrated text defines what designers need to know about

It only makes sense that designers should promote themselves in ways that reflect their abilities.   When we look at the materials many watershapers use to market their services, however, it's obvious that everything from business cards to brochures and web sites has often been assembled without much attention being paid to how messages are conveyed in words, images or graphics. Recognizing these shortcomings in others prompted me to reflect on my own approach to marketing and promotion - which in turn led me to pick up a copy of Marketing for Architects and Designers by Harold Linton, Laura Clary and Steven Rost (W.W. Norton & Company, 2006).  As the helpfully descriptive title indicates, this 150-page, beautifully illustrated text defines what designers need to know about