Aqua Culture
Perception is reality: Regardless of whether that's right or wrong, you are judged by appearances. And there's no escaping those judgments because it's basic human nature. If your own appearances mean ugly-looking vehicles, sloppy-looking employees, shabby offices and job sites that look like disaster areas, you will inevitably be judged with that image by the clients who have hired you and by anyone else exposed to those appearances. Personally, I'd rather have them focus on the quality of my work rather than on superficialities such as these, but
As I discussed in the June installment of this column, the construction of a backyard watershape environment requires careful and clear coordination - and sensitivity to the fact that watching the process unfold can be unpleasant or even traumatic for your clients. Without a doubt, the key to managing the process so that your clients don't become unhappy requires purposeful, up-front communication that sets realistic expectations for how the project will progress - and when. Similarly, you should also set up expectations for the inevitable
During a presentation to a recent conference for the swimming pool and spa industry, I tossed this nugget to the audience: "By a show of hands, how many of you in this room believe that most people think highly of our industry? Please be honest." It was a mixed group of more than 160 people representing manufacturers, distributors, manufacturer's representatives, retailers, service/maintenance firms and, in the majority, pool and spa builders. Even with all of these different segments of the industry in the room, not a single hand went up. As one who often
Why is it that, on the pool/spa side of the watershaping business, it's so difficult to find much by way of truly workable plans and specifications? In residential work, of course, the tone is set by local building inspectors and plan checkers, whose needs seem to vary tremendously from place to place. But that's no excuse for the fact that the plans used in a great many residential projects are grossly inadequate - especially when compared to the far more detailed and precise plans and specifications required by
Last time, we began a discussion of giving our clients the satisfying hot-water experience they crave with a review of basic design principles and coverage of a range of materials-selection issues. Translating the good on-site positioning and great materials we surveyed in February into a luxurious spa experience requires the designer to have an advanced understanding of the technology at work in hydrotherapy as well as a grasp of the spectrum of options available to drive and control hot-water systems. Before we address those key topics, however, it bears
Since time immemorial, humans have sought out warm water for purposes of pleasure, bathing, relaxation and healing. That's a great thing for modern watershapers, almost all of whom are steadily asked to design swimming pools with attached spas or to set up stand-alone inground spas or to find ways to make portable spas work as part of a landscape or deck setting. I'd argue that hot water is even more important to contemporary lifestyles than it was to the Assyrians, Greeks or Romans of antiquity, given the stresses of modern life and the fact that we seem to have more of the leisure time required to enjoy a
As you spend your days creating structures that contain and control water, it's easy to lose sight of the water itself. Yes, we're conscious of the fact that we have to filter, treat and sometimes heat it, but in its role as the defining feature in our products, water is so familiar a participant that in some ways it almost becomes invisible. This time around, I want us all to step back from the intricacies of the design, engineering and construction tasks we all perform to consider the water itself. As we do, you'll find yourself thinking (as I often do) that we're in a special, healing trade that
"Without goals, you become what you were. With goals, you become what you wish." -- James Fadiman As I've grown in my personal life and as a businessperson, I've come to recognize a powerful relationship between basic axioms (such as the one just above from James Fadiman) and the setting of my own goals. To paraphrase Mr. Webster, an axiom is a self-evident truth or proposition. Many are quite familiar, so much so that phrases including "Honesty is the best policy" or "Nothing
I don't know if it's because I work in the pool and spa industry or if this is common to other fields, but I know a great many people who run businesses who are ill-prepared to do so. Architects and landscape architects might have taken some classes that introduced them to basic business principles, but their counterparts in the pool and spa trades are far less likely to have taken such classes and tend to run things by the seat of their pants. In my case, I've learned what I know about business through seminars and business-oriented reading. I've made
All through my career, I've never really been big on advertising. In fact, the only place I've ever advertised is in Naples, Fla., where I've never been successful drumming up any business even though it's only a short distance from my home. I gave it a good shot - a nice ad with a picture of a vanishing-edge pool, placed in a local newspaper's special section on backyard swimming pools. I was confident I'd get some response, but all that came back was
