Andrew Pressman
When it comes to design in the watershaping industry, I see all of us who creatively put pencils to paper as being in states of transition - particularly where I live in the pool/spa realm, where design has traditionally been used as a sales tool and charging for design work was largely unheard of as a service above and beyond construction. All that is changing - and for the better, I think. But with more and more of us gravitating in the direction of professional design consulting either within companies or on our own, what's to guide us as we reach toward that goal? A book I've just read may be a big help: Andrew Pressman's Curing the Fountainhead Ache: How Architects and Their Clients Communicate (Sterling Publishing Co., 2006) has led me to recognize that good design is mostly about establishing effective dialogue with clients. Indeed, he has convinced me that the way I talk to my clients - and, as important, how well I listen to what they have to say in return - has everything to do with
When it comes to design in the watershaping industry, I see all of us who creatively put pencils to paper as being in states of transition - particularly where I live in the pool/spa realm, where design has traditionally been used as a sales tool and charging for design work was largely unheard of as a service above and beyond construction. All that is changing - and for the better, I think. But with more and more of us gravitating in the direction of professional design consulting either within companies or on our own, what's to guide us as we reach toward that goal? A book I've just read may be a big help: Andrew Pressman's Curing the Fountainhead Ache: How Architects and Their Clients Communicate (Sterling Publishing Co., 2006) has led me to recognize that good design is mostly about establishing effective dialogue with clients. Indeed, he has convinced me that the way I talk to my clients - and, as important, how well I listen to what they have to say in return - has everything to do with