Professional Watershaping
Over and over at seminars and trade shows, watershapers ask me three distinct but interrelated questions: "How do you get into the high-end market?" and "How do you deal with wealthy customers?" and "How do you handle those kinds of jobs?" The short answer to all of them is that I've set myself up for it and am prepared to tackle these projects and clients as they come. To me, it's as natural as breathing. The deeper answer is much more complicated, obviously, and has to do with my understanding that working with upper echelon clients means accommodating an entire range of issues that
Many have asked me how it is that my work is published so often. I'm not talking about this column, which is about what I do and occasionally depicts my work to illustrate a point I'm making about what we do as watershapers. Rather, the question's about my projects making their ways into books and consumer magazines and other media beyond WaterShapes. The short answer is that I focus on garnering this sort of exposure and have actively cultivated it through the years. As is the case with anything else you do to draw positive attention to your business, seeking to have your work published in a book or magazine takes time and effort and an understanding of what working with writers and editors is all about. The benefits of
Last month, I jumped into the New Year with a discussion of how the trends we face these days are influencing our recent experiences in business, society and life in general. In doing so, we navigated our through a mixed bag of factors - advancing technology, interesting economic times and complex legal conditions on the grand scale up alongside local, narrower issues having to do with the emergence of the watershaping business, the wayward nature of trade associations and the state of relevant education for our trades. All that was intended to set up this column's discussion of where we, as the watershaping industry, might be going in the months and years to come. Pure prognostication, however, is an imperfect process in which I won't indulge. Rather than get into the aimless game of offering predictions, I'll delve instead into
Some might say we're enduring the curse of living in interesting times; others might opine that the planet's just plain gone crazy. However you look at it, when you stop to consider what's been going on in the world, in our country and in the economy and how all of that relates to our watershaping corner of the universe, it's easy to see that important trends and even greater forces are constantly sweeping around us. So much is happening that it's often difficult to figure things out, but the most important observation I can make is that not all the news is gloomy - far from it. For a great many watershapers, in fact, business has thrived in recent times and expanded in new and exciting directions. That's so true for some that it's fair to say that there's been little or no time left for reflection. But I would argue that finding time to
For most watershape projects of above-average complexity, the clients - whether they are developers, architects, landscape architects or property owners - must choose how to execute their vision by deciding who they'll bring in to do the actual work with the water. In my 23 years in the watershaping trades (in service and maintenance, as an installer, with an equipment manufacturer and as a consultant), I've observed dramatically varied levels of expertise on the provider side of that equation. These days, in my work for EDAW, a national landscape architecture firm, I'm now on the specifier side of the equation and, in an interesting reversal, very often find myself explaining to designers in my own company what their options are for getting a watershape designed and built. In my lengthening career, I've seen the sets of strengths, backgrounds, abilities and limitations each category of service provider brings to the table - and seen clearly that an understanding of how all the pieces fit together is useful for everyone involved, from the property owner and specifier to the consultants, suppliers, contractors and subcontractors who get the job done. To build that understanding, let's pull apart the process of setting up a high-end watershape from start to finish and see how various roles intersect and interrelate. We'll focus on large commercial projects for purposes of illustration, but the fact is that the same principles apply just as well (if less formally) to sophisticated
During the five years I've been writing this column for WaterShapes, I've been asked by a number of people how I manage to find the time to write this column, make presentations at trade shows, teach at Genesis 3 schools and conduct my own design/consulting business. I get the distinct impression that these questions have much less to do with curiosity about the power of time management than with questions about why I'd even bother to extend my focus beyond my primary business of
One of the real tricks in any art form can be the challenge of exercising restraint. Bigger isn't always better, and both scale and size do matter. In other words, just because you can create something grand, it doesn't always mean that you should. This principle of proportionality has a sharp, specific meaning in the world of the custom watershaper, especially when clients ask for something that is oversized for the property or more elaborate than called for by the setting or surrounding architecture. We all know where it comes from: Clients have seen something they like, and it
Perception is reality: Regardless of whether that's right or wrong, you are judged by appearances. And there's no escaping those judgments because it's basic human nature. If your own appearances mean ugly-looking vehicles, sloppy-looking employees, shabby offices and job sites that look like disaster areas, you will inevitably be judged with that image by the clients who have hired you and by anyone else exposed to those appearances. Personally, I'd rather have them focus on the quality of my work rather than on superficialities such as these, but
As I discussed in the June installment of this column, the construction of a backyard watershape environment requires careful and clear coordination - and sensitivity to the fact that watching the process unfold can be unpleasant or even traumatic for your clients. Without a doubt, the key to managing the process so that your clients don't become unhappy requires purposeful, up-front communication that sets realistic expectations for how the project will progress - and when. Similarly, you should also set up expectations for the inevitable
I take a lot of pictures of my work - so many, in fact, that friends and colleagues often tease me about it. Chief among those antagonists are my Genesis 3 compatriots, Brian Van Bower and Skip Phillips, who have a running joke about how I always have a slide show ready, whether it's two in the morning in my home or off in some location far removed from classrooms or offices. And it's true: Because I shoot 35-mm slides of every aspect of every one of my projects, I usually
