Professional Watershaping
Most of us are in business to earn a living, which is probably why so many of us think of the high-end market as the place to be. In general, of course, the bigger the job, the larger the paycheck will be. But when I look more closely at the work I've done through my career, I believe we might be overlooking valuable opportunities for personal and professional growth by being so single-minded in pursuing grand, big-ticket jobs. When I started my business 15 years ago, I was happy to find work on small borders in small spaces. Since then, I'm proud of the fact that I have worked my way up to designing for multiple-acre estates. To be sure, I much prefer having a few large jobs to a bunch of smaller ones, but
I was all set to write a column about the virtues of small jobs compared to big jobs, but I've had an experience that leads me to share something more important with you this time. Most of us have had these moments in our lives in which we are suddenly jarred into evaluating our existence for one reason or another - episodes that give us reason to pause and reflect on who we are and what we're doing and why we're doing it. As I write this, I'm dealing with an illness in my family that has quite literally knocked the legs out from under me. As I've spent time these past few days talking with friends and relatives, I've found myself quite often laying on the living-room couch and staring out the window into my backyard - and finding
Through the past few months, I've run across several representatives of the pool and spa industry who have expressed concern that some of us in the business of educating watershapers are encouraging landscape architects to move in the direction of the pool industry's traditional market. I can understand the anxiety. After all, landscape architects are degreed professionals in a closely related exterior-design field and have been academically trained in principles of design, while most of us in the mainstream pool and spa industry have no such background or relevant certification. It probably isn't paranoia to regard these design-oriented professionals as having something of an edge. There's also the simple fact that
Reader Chris Walton asked a great question in response to comments I've made in a couple of recent columns about the value of detailed plans: "Why do we in the pool industry lump sales, design and project assessment into one job description?" In the message surrounding his question, he explained in some detail that his firm, PoolDizine, Inc., of Jacksonville, Fla., takes basic plans and proposals for swimming pools and other watershapes and turns them into complete and extremely detailed sets of construction documents and plan drawings that can be used in generating accurate bids and that also provide detailed specifications for the construction process. To be sure, he has an interest in altering
I've never been big on trade shows and conferences. For years I have resisted them in the belief that they were mostly for those who had time to attend them and craved the camaraderie and social opportunities they offered. I've always looked at the programs and have seen that there's usually been something to learn during these events, but I brushed off the possibility of attending because I always thought I could get most of what I needed by working and paying attention to books and magazines. Also, there was always the issue that, as the sole provider in a one-person operation, spending so many days away from my clients and prospects would prove
Wonderful projects often proceed at their own paces. More often than not, high-end clients on either the commercial or residential side will require us to spend a great deal of time and effort in developing, adjusting and revisiting designs so they wind up with exactly the watershapes and spaces that best suit their needs and desires. Sometimes that process is tremendously involved, as has been the case with a project I discussed in a previous "Aqua Culture" installment (May 2004, page 10). The clients are creating what they're calling a "world-class pampering spa" as a major expansion of an existing facility in Jacksonville, Fla. Our work on the project includes a broad range of
If you ask a roomful of watershapers about the toughest of the basic business challenges they face, there's little doubt in my mind that a large percentage of them would say that finding, hiring and keeping good employees is near the top of the list. That always-tough task is complicated by the fact that the vast majority of watershapers need to rely on others to get a project done. Yes, there are a few of you out there who work entirely on your own with the aid of subcontractors, but watershaping is generally a group effort involving combinations of in-house salespeople, office managers and field workers as well as designers, engineers, project managers and all sorts of
Watershaping has come a long way in the past half dozen years – a journey…
"To succeed in business or in life, I don't think you need fancy schooling or highly technical experience. What I think you need is common sense, a commitment to hard work and the courage to go your own way."-- Robert Mondavi That statement from Robert Mondavi's autobiography truly inspires me. Since I first read those words, I've become keenly aware of how this and other things he says about his career in the wine industry apply not only to
Recently, I've been involved in the early stages of a project that has lent new meaning to the phrase, "seeing is believing." It came up as a result of a call from an agent for a well-heeled client who was interested in having me design and build a residential swimming pool in the Dallas/Fort Worth area. When I arrived in Texas, I was met by the owner's agent, David, and by Marcus Bowen, a landscape architect who was part of the large project team, which, I would learn, included architects, a landscape architect, an interior designer, a lighting designer, various engineers, numerous
