Professional Watershaping

AI Drives Show-Fountain Experiences
Artificial Intelligence (AI-driven displays are drawing thousands of visitors each week to venues with show fountains, reports J. Wickham “Wick” Zimmerman of Outside The Lines, Inc. OTL is a waterfeature design/build and maintenance firm that has installed its own patented AI technology into two high-profile fountains that are capable of responding to and learning from fountain spectators. ...
For the Love of Art and Swimming Pools
Swimming pools have become a compelling subject for painters and photographers, resulting in an artistic subgenre that has built a growing audience over the past several years. Here Laura Carew of AQUA Magazine, profiles the work of one artist who is taking pool-based art in a fresh direction. ...
Building the Atlantic City Show
George Kazdin has worked in the pool and spa industry for more than 50 years, and is one of the industry’s most experienced business leaders. A New York City native and founder of Kazdin Pool & Spa on Long Island, Kazdin has marched from the trenches to the boardroom. He was also instrumental in founding The Pool & Spa Show in Atlantic City. ...
Short-Term Rental Questions: Long-Term Answers?
Should pools at short-term rental properties be subject to commercial pool standards and codes? It’s a question that begs serious consideration, says Scott Cohen, given the nature of pools that are residential in scope and scale; but, in some respects, more like commercial watershapes in the way they are used. ...
Hayward Celebrates 100 Years with Watershape University Atlantic City Presentation
2025 marks a century of making swimming equipment for Hayward Pool Products. In celebration, and recognizing the intricate artistry and technical skill required to build pools that endure and delight, Watershape University (WU) and Hayward Pool Products are offering a special presentation of Essential Pool Construction at The Pool & Spa Show in Atlantic City.  ...
Voices of Vision
It’s hard to say goodbye. That’s been especially true this past year as the watershaping world bid final farewells to a remarkable group of industry leaders whose influence will no doubt live on. Their WaterShapes contributions featured here, we honor their lives and contributions with our hearts and sights set on tomorrow.    ...
Dream & Build
Great ideas aren’t worth much if they can’t be made into reality, says watershape builder, and fountain aficionado, Tony Giordano. That’s why taking a design idea and making it work with creative and commonsense solutions is where he finds the greatest satisfaction. Here’s a look at three seemingly simple projects where he applied surprisingly nuanced problem-solving to ensure the systems function as intended. ...
Supporting Military Veterans
Watershape University is proud to announce this year’s recipients of Grant’s Grants, a program supporting military veterans who are establishing careers in the pool industry. This year’s winners grew from two to four based on generous industry donations – and a wild ride on a mechanical bull. ...
Clear Water Perspectives
Convention and common practice often exist to be challenged, says Steve Kenny. In his quest to understand how to consistently achieve superior water quality, he has come to what he views as a watershed opinion – one that will directly challenge the industry’s assumptions about filtration technology. ...
16 Fascinating Factoids About Water Molecules
The water molecule is one of the most intriguing known to science, with physical characteristics that literally and figuratively shape our world. But how much do we really know about the molecule that comprises roughly two thirds of our bodies?  Here are some amazing molecular factoids. ...