tastes

When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations.  It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled

When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations.  It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled