questions
'For the best part of 20 years now,' wrote Brian Van Bower in starting his Aqua Culture column from March 2010, ' trend watchers have tracked Baby Boomers and have kept telling us that, as we aged, we'd definitely become homebodies - so much so that the words "nesting," "cocooning" and "staycation" have all taken significant
With the many questions he's asked in classrooms and in conversations with fellow watershapers, Paolo Benedetti is constantly reminded of things he wishes he'd known when he started his business. In the first of two articles, he begins by discussing ten of these key observations.
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When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled
When I teach seminars on watershape design, I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. I always refuse to do so, not because I consider my approach a trade secret, but rather because everyone's business and approach to clients is a little different and the questions I ask might not be exactly the questions everyone else would (or should) ask. The issue has come up frequently enough through the years, however, that I've finally assembled
In all of the discussions in print and in seminar rooms about advancing the watershaping trades, it seems to me there's been a missing voice - that of the client. We spend lots of time dissecting, praising, disputing, criticizing and encouraging one another, but somehow we seem to have bypassed the thought that we should pay much closer attention to the people who pay us. To my mind, this is something that should change. As individuals, we really should know what it takes to improve and produce a better buying experience related to watershapes of all types and sizes, commercial and residential. Without this direct feedback from our clients, how on earth can we possibly know whether or not we're truly giving people what they really want? As an industry, unless we figure out some way to pool this feedback and codify it in some meaningful way, we will be
