Inquiring Minds
'Watershaping carries us onto the properties and into the private lives of our clients, and it does so to such a personal, even intimate level,' wrote Brian Van Bower to start his February 2010 Aqua Culture column, 'that I see the value and importance of getting to know them to the best of my ability.  Invariably, that means asking the right questions and knowing how to
Hearing Voices
In all of the discussions in print and in seminar rooms about advancing the watershaping trades, it seems to me there's been a missing voice - that of the client.   We spend lots of time dissecting, praising, disputing, criticizing and encouraging one another, but somehow we seem to have bypassed the thought that we should pay much closer attention to the people who pay us.  To my mind, this is something that should change.    As individuals, we really should know what it takes to improve and produce a better buying experience related to watershapes of all types and sizes, commercial and residential.  Without this direct feedback from our clients, how on earth can we possibly know whether or not we're truly giving people what they really want? As an industry, unless we figure out some way to pool this feedback and codify it in some meaningful way, we will be