public awareness

One of the greatest epiphanies I’ve ever had as a watershaper came many years ago when I was asked to tell a group of businesspeople what I did for a living. I’d been invited to attend a meeting of the Miami Chamber of Commerce and, as a newcomer, was asked to say a few words about my company and my work.  I was to go second:  The first speaker was in the carpet-cleaning business and, as I recall vividly, described what he did in such a way that it would’ve been a great cure for insomnia.   Standing up after his sleep-inducing performance, I was