michelle obama

I was chatting recently with my longtime friend Laurie Batter, president of Batter Up! Productions in Carlsbad, Calif. Among other things, her media relations firm takes care of public relations for the National Swimming Pool Foundation. We were discussing ways to promote the health benefits of swimming and other aquatic activities, when Laurie mentioned the Let’s Move initiative led by First Lady Michelle Obama, which fosters physical fitness among children. While we agreed it’s a great cause and a wonderful program, Laurie pointed out that the initiative apparently does not promote swimming.