interviews
'For the best part of 20 years now,' wrote Brian Van Bower in starting his Aqua Culture column from March 2010, ' trend watchers have tracked Baby Boomers and have kept telling us that, as we aged, we'd definitely become homebodies - so much so that the words "nesting," "cocooning" and "staycation" have all taken significant
Each custom design project is, of course, different from any other. The client may be a known quantity, but the site and the budget won't be and, as professionals, we always end up responding to unique sets of variables with eyes wide open. In the first part of this series, we looked at the disembodied details and components that made up one of these unique design packages. Starting with this part and continuing into the next, we'll examine at what was involved in assembling that particular set of features and, in this article, look specifically at how my collaboration with the client proceeded from initial contact to acceptance of a preliminary design. Obviously, what I'll describe here is
'When I teach seminars on watershape design,' wrote Brian Van Bower in opening his Aqua Culture column ten years ago, 'I always emphasize the importance of having a list of questions to ask prospective clients during initial conversations. It's a point that always seems to ignite discussion - and it usually ends up with someone in the audience asking me to provide such a document for general use. 'I always refuse to do so, not because I
If you ask a roomful of watershapers about the toughest of the basic business challenges they face, there's little doubt in my mind that a large percentage of them would say that finding, hiring and keeping good employees is near the top of the list. That always-tough task is complicated by the fact that the vast majority of watershapers need to rely on others to get a project done. Yes, there are a few of you out there who work entirely on your own with the aid of subcontractors, but watershaping is generally a group effort involving combinations of in-house salespeople, office managers and field workers as well as designers, engineers, project managers and all sorts of
Several years ago, at a time when I was still pretty wet behind the ears, a young, attractive woman invited me to join our local Chamber of Commerce and attend a meeting with her. "Sure," I said. "I'll give it a shot." I showed up for the event and met a bunch of banker types, and it seemed like everyone was a vice president of something or other. I was just starting to get comfortable when the woman who had invited me explained that it was customary for new members to stand up and tell everyone about his or her business. As luck would have it, I didn't go first. Another guy stood up before me and talked for a few minutes about his carpet-cleaning business - a trade he obviously found to be less than stimulating. He spoke in a monotone voice and made carpet cleaning sound like, well, carpet cleaning. Inspired by his lack of enthusiasm, I decided to
