industry image
You've all been peppered by my emails in recent weeks, and I'm sorry for that. But I think that letting you know about the WaterShapes Professional Network is important enough to burden you with a few special messages - including this one. So far, the most frequently asked questions have had to do with
Competence is a wonderful thing - and that was exactly the problem with the pond we were called in to replace: The original installers had none, and kept on demonstrating their utter lack of it all through the six or seven weeks they were on the job site. Happily, competence is something my own crew has in abundance, and in two days we not only got rid of the mess our predecessors left behind, but also installed a brand-new pond and turned a shabby mess into a
Just a month ago, I wrote in this space about the generosity of a group of watershapers and landscape designers who planted a park in a Rochester, N.Y., neighborhood that definitely needed a boost. Ever since, it seems, I have kept running into reports of genuine, aquatically related community spirit. In many cases, for example, threatened closures of public swimming pools have been
Just a month ago, I wrote in this space about the generosity of a group of watershapers and landscape designers who planted a park in a Rochester, N.Y., neighborhood that definitely needed a boost. Ever since, it seems, I have kept running into reports of genuine, aquatically related community spirit. In many cases, for example, threatened closures of public swimming pools have been averted through donations by individuals and businesses in their communities. Local governments, strapped for the cash to pay for anything other than essential services, have seemed all too willing to save money by closing down pools (or shutting off fountains or idling interactive waterfeatures), thereby making
Bruce Zaretsky’s name certainly should be familiar to longtime readers of WaterShapes and WaterShapes EXTRA!, but if he and his partner Sharon Coates keep it up, their renown is likely to spread far beyond the watershaping industry in months and years to come. The other day, Bruce and Sharon sent
Last month, I began a discussion of things that those of us in the watershaping trades can do to improve our collective profile with the public - not to mention enhance our collective self-image. Education, of course, is a huge factor. And so is the level of professional courtesy with which we treat both clients and prospects. But those two points, discussed in detail last time, have less to do with the way we approach the practicalities of our businesses than is the case with another point that bears discussion: that is, project management and how we
During a presentation to a recent conference for the swimming pool and spa industry, I tossed this nugget to the audience: "By a show of hands, how many of you in this room believe that most people think highly of our industry? Please be honest." It was a mixed group of more than 160 people representing manufacturers, distributors, manufacturer's representatives, retailers, service/maintenance firms and, in the majority, pool and spa builders. Even with all of these different segments of the industry in the room, not a single hand went up. As one who often
