Through the past 50 years, the watershaping industry has evolved from a small, elite group of contractors serving the needs of a small, elite group of consumers to become a vast industry whose services are in demand across a wide range of socio-economic levels. In fact, it's probably fair to say that in these most recent years of prosperity, watershapes are being sold to more people across broader economic bandwidths than ever before. Yet for all this demand and the innovation that's been happening, I don't see unity. Instead, I see a massive, diverse "industry" (definitely in quotation marks) with scores of niche organizations, geographic enclaves and specific interests, each moving forward without the
In Search of Community