Knowing the Risks
These days, it seems natural for people to be reluctant to take risks.  We are, after all, still feeling the effects of a severe recession, and lots of folks are hunkered down, saving their pennies and waiting for something good to happen. I completely understand this conservative impulse, especially on the business front, but it’s also obvious to me that if we’re going to take the necessary steps to return to more prosperous times, then we as individuals, as an industry and even as a society will at some point need to start